November 26, 2025

Black Friday & Small Business Saturday at Elicit Manchester: Markets, Music & Special Hours

Kick off the holiday weekend the fun way at Elicit Manchester with craft beer, live energy, and a lineup of events made for friends, families, and dogs. From Black Friday hangs to Small Business Saturday shopping and Santa photos with pups, this is your new favorite holiday tradition.

Skip the chaos. Your holiday weekend deserves better than mall traffic and fluorescent lighting. The way we see it, this is the one weekend when everyone is home, everyone is slightly overwhelmed, and everyone is searching for things like “craft beer near me” or “breweries near me open now” because they need a reset from all the turkey, family energy, and group photos.

At our Manchester location, we build this whole weekend around good drinks, good music, local makers, and the kind of dog-friendly energy that always makes the space feel alive. We like to keep it simple. Three days. Three events. Three easy reasons to pull up with your people and actually enjoy the weekend.

November 28: Black Friday with a special noon opening

November 29: Our annual Holiday Market for Small Business Saturday

November 30: Dog Photos with Santa to wrap it all up

If you’ve been here before, you already know the vibe. If you haven’t, this is the perfect weekend to find out.

Black Friday at Elicit: We Open at Noon (Nov 28)

We kick off the holiday weekend with a laid-back, come-hang vibe that feels good after a long Thanksgiving.

Here’s what the first day of the weekend looks like:

Your Post-Thanksgiving Meet-Up Spot

By Friday morning, half the group chat is bored, the other half is googling breweries near me open now, and everyone wants a plan that doesn’t involve a mall. That’s where we come in. We’re opening at noon for the day, so you can link up early without dealing with retail madness.

This is the perfect meet-up spot when everyone is back in town and trying to figure out what to do between breakfast and the next round of family commitments. Friends from college, cousins avoiding another round of questions in the living room, and anyone who simply refuses to stand in a checkout line can slide through and hang with us.

What to Order (For Both the Hungover & the Overstimulated)

Black Friday energy hits people in two ways. There’s the “I ate too much and need something light” crowd. For them, we always recommend starting with something crisp and bright. Then there are the people who treat Black Friday like a mission. If you’re in that zone, go for something richer and stronger to celebrate surviving the morning. See what’s on tap.

If you’re heading out to a game night, leftovers, or part two with the family, grab take-out beer. Anyone looking up take-out beer near me will find that we make this part easy. You can grab crowlers to go and keep the holiday weekend moving.

Small Business Saturday Holiday Market: Shop Local in the Beer Hall (Nov 29)

We keep this day all about local makers, good drinks, and easy holiday energy.

Here’s how the market sets the tone for your Saturday.

Skip the Mall: Shop With a Beer in Hand

Small Business Saturday is our sweet spot. We bring local makers right into the beer hall, so instead of stressing in a store, you can sip while you browse. It’s the easiest shopping you’ll do all season. Most people coming in after searching for beer near me end up leaving with gifts checked off their list without even planning it.

If you want to support local small businesses, this is the day to do it. You can also think of us as your unofficial beer store for the weekend. Growlers, crowlers, and merch always make great gifts for the craft beer fans in your life.

What to Expect at the Market

Every year, we host a rotating lineup of vendors. You’ll find makers selling prints, candles, jewellery, seasonal gifts, handmade treats, and a few surprises depending on who’s popping up that day. Our food options stay steady with pizzas, smash burgers, and all the favorites that make wandering the market even better.

Bring your friends or your family. Bring that one person who always stresses about gifting. This is supposed to be fun, and the market feels more like a hangout than a chore.

How to Plan Your Perfect Market Day

The best way to do it is simple. Come early. Grab a table. Shop a little. Take a beer break. Shop again. The flow of the Manchester beer hall always makes this event feel easy.

  • Gift ideas are everywhere.
  • Beer lovers can get crowlers or gift cards.
  • Food lovers can load up on merch or something fun from one of the vendors.
  • If you’re stuck and need a last-minute gift, you’ll find something here faster than you would in any mall.

The whole day has that fluid Elicit vibe where you can sit, roam, come back, and repeat until you’re done.

Dog Pictures with Santa: The Wholesome Finale (Nov 30)

 An image of A dog wearing a festive bow and sitting on Santa’s lap, promoting the “Dog Photos with Santa” event.

We love ending the weekend with something light, wholesome, and full of good energy.

This one always brings out the biggest smiles and the happiest pups.

Yes, Santa Is Ready for Your Dog’s Close-Up

Sunday is for the dogs. Literally. Bring your pup, dress them up, and get a festive holiday photo with Santa. This one is always a crowd favorite because it’s adorable but also because it brings every kind of dog parent into the beer hall for a feel-good afternoon.

Elicit Manchester has always been a dog-friendly space, and days like this make it even more fun. Families come in. Friend groups show up for pics. Some people just come to watch the dogs because, honestly, it’s great entertainment.

Make It a Full Afternoon

For the best experience, come a little early so you’re ready when your dog’s turn comes up. After photos, grab a flight or a pint, grab food, and relax for a while. The whole beer hall and patio energy always feels warm and lively on this day.

If you want to keep the holiday weekend rolling at home, grab take-out beer on the way out. Anyone looking for take-out beer near me can make a quick stop here before they head into the new week.

Why Elicit Manchester Is the Ultimate Holiday Weekend Home Base

An image of A large indoor hall at Elicit Brewing Manchester filled with people eating, drinking, and socializing at long wooden tables, with multiple TVs along the back wall.

What makes this weekend work for us is simple. We offer something for everyone. Craft beer lovers, shoppers, families, dog parents, and anyone avoiding mall parking lots. There’s good food, good music, and a lot of room to move around and explore. We operate on a walk-in-only setup, which keeps everything easy and social.

If you’re searching for craft beer near me and want something with a little more personality, this is your spot. It’s the kind of place where you can show up with anyone and always find a reason to stay a little longer.

Quick Holiday Weekend FAQs

Are you open early on Black Friday?

Yes. We are open at noon on November 28.

Is the Holiday Market free to attend?

Yes. Anyone can come shop and sip.

Do you have take-out beer?

Yes. We have 4-pack cans to go!

Are dogs allowed?

Yes. Elicit Manchester is dog-friendly, and dogs are allowed on our outdoor patios.

Do I need reservations?

No. We are walk-in only.

Are you open on Thanksgiving Day?

We are closed on Thanksgiving Day.

Your Weekend Belongs At Elicit

We keep things easy, social, and community-focused, and this three-day lineup is one of our favorite ways to bring everyone together.

If you’re looking for craft beer, good food, local makers, or just a place to hang with your people (and your pups), we’ll be here all weekend. Come through and make it a tradition.

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